WHOOP, the human performance company, today announced that for the first time, WHOOP Live stats will be displayed during the PMC Winter Cycle on Saturday, January 25, 2020 at Fenway Park. The sold-out indoor spinning event kicks off 2020 fundraising efforts for the Pan-Mass Challenge (PMC), following a record-breaking $63 million gift to Dana-Farber Cancer Institute in 2019.
As an official sponsor of the 2020 PMC Winter Cycle, WHOOP will offer instructors, along with employees and friends riding on Team WHOOP, a WHOOP Strap 3.0 to track real-time feedback about their bodies during a 45-minute spin session. Their live stats will be shown on screens all around Fenway Park periodically throughout the event.
What is WHOOP Live?
WHOOP Live comprises a suite of enhanced features that provides unrivaled live data collection on the WHOOP Strap 3.0. This feature allows users to overlay real-time WHOOP data onto videos. Whether you’re recording alone, or with a trainer or friend, you can now see how your Strain, Heart Rate and Calories evolve over the course of any workout or sport. Save the videos, analyze them and even share them with friends. You can also share these videos to your favorite social media platforms.
“WHOOP Live will be broadcast for the first time at Fenway Park during the PMC Winter Cycle in support of adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute,” said Will Ahmed, WHOOP Founder & CEO. “Our mission at WHOOP is to unlock human performance, and the PMC Winter Cycle is the ideal opportunity to focus this energy to fight cancer.”
The PMC Winter Cycle is an indoor charitable spin event held each January in Boston, comprised of six 45-minute rides led by popular local spin instructors. As a “spoke in the wheel” of the PMC’s yearly fundraising campaign, the PMC Winter Cycle brings together 1,000 people of varying athletic ability and spin experience, who channel physical, mental and emotional energy to fight cancer by raising money for Dana-Farber.
“We are very grateful to have WHOOP on board as an official sponsor of the PMC Winter Cycle,” said Justine Darmanian, PMC Winter Cycle Program Manager. “The first-ever WHOOP Live demo will bring an exciting new element to this year’s event as we bring together hundreds of likeminded people – including a team of WHOOP employees – to make an impact in the fight against cancer.”
One hundred percent of every dollar raised through the PMC Winter Cycle supports cancer research and treatment at Dana-Farber. Most participants spin in honor or in memory of a family member or friend fighting cancer, making their ride that much more meaningful. To learn more about PMC Winter Cycle or support a rider with a financial contribution, visit wintercycle.pmc.org or call (800) WE-CYCLE. Connect with #PMCWinterCycle on Facebook, Twitter, Instagram and LinkedIn.
ABOUT WHOOP
WHOOP, the human performance company, provides a membership for 24/7 coaching to improve performance. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can increase sleep, prevent burnout, and improve performance.
ABOUT THE PAN MASS CHALLENGE
The Pan-Mass Challenge (PMC) is a bike-a-thon that today raises more money for charity than any other single athletic fundraising event in the world. The 41st PMC will take place on August 1 and 2, 2020. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist and a fundraiser. The PMC has since raised $717 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause, generating 57 percent of the Jimmy Fund’s annual revenue as Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors, all of which are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers. For more information on the Pan-Mass Challenge, visit www.pmc.org.
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